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Become a Personal Trainer - Starting a
Personal Training Business
One of the best careers you can think of
getting into is that of personal training.
No matter what the economy is like, or how
much money is going around, people will
always want someone to help them get in
shape, feel better and live healthier.
Hence, the smart choice of many to start a
personal trainer business.
The Concept
Starting a personal trainer business is a
good idea, not only for yourself, but for
others. Through the business, you will be
able to remain healthy, while you train
others to be healthy as well. Generally, a
personal trainer will go to someone’s house
and help them get fit and trim. However, a
common misconception is that the personal
trainer simply spots an individual while
they lift weights. The truth is that they
not only help someone’s body become toned,
they also help them maintain that by
advising them on how to eat healthy and how
to live a lifestyle that has a focus on
fitness and exercise.
The market, especially around January, is
hot and people will want to look good out in
public. For many, they do not like to go to
the gym and would prefer to be in their own
home while they get healthy. It is much
easier, and safer for their self-esteem, to
attempt to lose weight where they are
comfortable. As a personal trainer, you will
be expected to be understanding of the
person you are teaching, and you will be
expected to help them at their own home, at
their own pace. It is an excellent business
to get into, but a highly competitive one.
You have to be able to get clients for your
business, and keep them.
Startup Costs
You will need to get some training as a
personal trainer, and this can run between
$500 and $5,000 depending on where you go
and what you learn, along with the specialty
you are taking and the knowledge you had
before hand. A must for the business is
insurance, which will come to about $300 per
year. You will also need to have to have
transportation that can carry your weights
and other exercise equipment, which can then
be transported to your client’s homes. Every
few years, expect to replace your equipment.
Overall, costs are generally low, less than
$10,000 for everything, but you need to be
committed to getting everything you need to
make your business successful and your
clients happy.
How to Market It
The excellent nature of the business means
that a great deal of the advertising will
not be done through ads or posters, but
through word of mouth. When someone goes up
to a friend of theirs, they exchange will
most likely go like this:
Person One: You look great, what have you been doing?
Person Two: I have been working out with my personal trainer.
Person One: Personal trainer, who are they?
Right there, you have advertising for your business based on the results that
everyone can see. That is the best kind of advertising. You do not have to
convince anyone about the results they can expect, because they can see the
results for themselves.
You can also put up some posters around town. The best places for them are near
donut shops and supermarkets. These are the places where people are going to be
the most susceptible to the concept of losing weight.
