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Online Business Website Building Tips
and Resources
Online Social Bookmarking
Utilize online social bookmarking as a
means to network with web users who have
similar interests. This is a great way to
meet new people and to increase traffic on
your own site. Social bookmarking is the
process by which users bookmark sites that
they find relevant or of particular interest
and then make their bookmarks public. There
are several sites that host public
bookmarking and their users utilize the
sites not only as places to share
information, but as a means to build virtual
communities with members who have shared
interests.
Sites like www.delicious.com , www.furl.net and www.digg.com allow users to
register and build a profile. As you add bookmarks to your profile you also
categorize them. If other users are looking for content or information within a
specific category then they may have better luck using your bookmarks than they
would using a search engine. This biggest benefit is that you’ve actually read
the information and know what it is about. Therefore you have the ability to
categorize it well. The search engines just look for keywords and try to guess
the content, but they are often wrong. Using a bookmarking site is a great way
for users to narrow their online information searches.
You can also utilize social bookmarking sites to benefit your own website.
Whether you are providing information and need increased traffic in order to
generate advertising dollars or are a merchant trying to sell something, don’ t
be afraid to bookmark and promote your own site. If you are in a competitive
industry then you may never get to the front page of a search engine. With the
social bookmarking sites however, you can categorize your site in a way that
will lead your ideal customer demographic right to your site.
If you find the process of social bookmarking time consuming you can make use of
sites like onlywire.com. At onlywire, you can simultaneously bookmark your site
at fifteen bookmarking sites for the keywords or “tags” of your choice. This is
a great way to automate a process that can provide valuable back links and
traffic to your site.
Take advantage of the community aspect of these sites and build relationships
with other users. As you develop a sense of community around a shared interest,
you will find that others may be willing to bookmark your site as well. A group
of people working together to promote each other’s websites is a pretty powerful
tool and can be very effective in increasing the revenue that you are drawing
from your site. This step is also very important because your websites’ social
bookmark's definitely count towards the way they rank in the search engines.
Every web entrepreneur knows that inbound links are the key to driving traffic
and ultimately your success or failure. Online social bookmarking sites are an
easy, affordable, and practical way to begin link building. Watch your stat
counter start jumping after you get involved in online social bookmarking.