Online Business Website Building Tips and Resources

Tagging and Pinging

 

The world of Internet marketing is becoming more competitive every day. Webmasters and site owners are spending more time and energy than ever trying to drive traffic to their sites. The battle with the search engine algorithms is never ending as companies experiment with every SEO trick they can come up with to climb to the top of the results page. While new methods of site promotion and driving traffic are sure to evolve, there is one method of Internet marketing that is popular right now.
 

 

Utilizing the tag system that is available from a number of blog hosting services and sites like Technorati, the marketing tool known as tagging and pinging is a current favorite of Internet marketers. This technique was originally known as blog and ping, and site owners would write a blog post that was loaded with keywords. After publishing the blog entry, they would ping the post with blog directories or with the larger search engines and soon the post would weave its way out into the web.
 

 

Now, as the search engine requirements have grown a little more stringent, Technorati and other blog rolling sites have created the ability to tag a post. This gives the author a chance to categorize a post, just like you would in a social bookmarking site like del.icio.us. When you make a post with the proper tag and then ping it, the host site or the tag site will categorize the post according to the tag and you’ll suddenly have site visitors who were looking for a page just like yours.
 

 

One big advantage of utilizing the tagging system is that you don’t have to worry about watering down the content of your site by loading it with keywords. In the past, the sites that appeared at the top of the search engines could be so keyword rich that they were unreadable. Now, with the tag in place, the author of the site can write quality content without having to worry about placing keywords in awkward places or phrases just to get a search engine hit. Marketing methods such as tagging and pinging are improving the quality of web content as a whole and helping to preserve the integrity of the Internet as a source of viable information.
 

 

With that information in mind, it is important to note that with methods like tagging and pinging, content does not play as substantial a role in driving traffic as it once did. While it is still very important, the advent of social bookmarking sites has taken some of the pressure off of content placement and put more of the focus on the construction of inbound links. If you were to create two identical sites and paste the same content but allowed one to draw traffic just through the SEO and utilized a tag and ping strategy with the other, you would find that the tag and ping site becomes established more quickly. Because of the number of inbound links and hits, it will find it’s way to the top of the search engine list more quickly.