Website Building Channel
Tagging and Pinging
The world of
Internet marketing is
becoming more competitive
every day. Webmasters and
site owners are spending
more time and energy than
ever trying to drive traffic
to their sites. The battle
with the search engine
algorithms is never ending
as companies experiment with
every SEO trick they can
come up with to climb to the
top of the results page.
While new methods of site
promotion and driving
traffic are sure to evolve,
there is one method of
Internet marketing that is
popular right now.
Utilizing the tag system
that is available from a
number of blog hosting
services and sites like
Technorati, the marketing
tool known as tagging and
pinging is a current
favorite of Internet
marketers. This technique
was originally known as blog
and ping, and site owners
would write a blog post that
was loaded with keywords.
After publishing the blog
entry, they would ping the
post with blog directories
or with the larger search
engines and soon the post
would weave its way out into
the web.
Now, as the search engine
requirements have grown a
little more stringent,
Technorati and other blog
rolling sites have created
the ability to tag a post.
This gives the author a
chance to categorize a post,
just like you would in a
social bookmarking site like
del.icio.us. When you make a
post with the proper tag and
then ping it, the host site
or the tag site will
categorize the post
according to the tag and
you?ll suddenly have site
visitors who were looking
for a page just like yours.
One big advantage of
utilizing the tagging system
is that you don't have to
worry about watering down
the content of your site by
loading it with keywords. In
the past, the sites that
appeared at the top of the
search engines could be so
keyword rich that they were
unreadable. Now, with the
tag in place, the author of
the site can write quality
content without having to
worry about placing keywords
in awkward places or phrases
just to get a search engine
hit. Marketing methods such
as tagging and pinging are
improving the quality of web
content as a whole and
helping to preserve the
integrity of the Internet as
a source of viable
information.
With that information in
mind, it is important to
note that with methods like
tagging and pinging, content
does not play as substantial
a role in driving traffic as
it once did. While it is
still very important, the
advent of social bookmarking
sites has taken some of the
pressure off of content
placement and put more of
the focus on the
construction of inbound
links. If you were to create
two identical sites and
paste the same content but
allowed one to draw traffic
just through the SEO and
utilized a tag and ping
strategy with the other, you
would find that the tag and
ping site becomes
established more quickly.
Because of the number of
inbound links and hits, it
will find it's way to the
top of the search engine
list more quickly.
Additional MommyEmpire Website Building Channel!
Places to Get a Free Blog
(Downloadable PDF).
