Home Business Ideas
Starting a Cake Decorating Business
A cake
decorating business marries
food and design. Artistic
designs are added to cakes
to give life to what is
otherwise a bland-looking
food. The business of cake
decorating involves taking
the suggestions of a client
and bringing them to life
for a birthday, wedding, or
other event. Knowing which
tools and styles to use for
each occasion will help a
cake decorator to go far.
The Concept
Are you already good at
decorating and making
delicious and mouth watering
cakes? Then feel free to
skip this part and head
straight over to legal
issues. If you have no
experience at decorating
cakes you're going to need
extensive practice. You can
enroll in a cake decorating
class to help guide you
through the art of
decorating cakes. Most often
your local craft store may
even offer cake decorating
classes. You can also buy
training guides, magazines
and books to help you master
your craft.
Since this is the business
of cakes and you will be
handling food, you will want
to look into any legal
issues before starting this
business. First you will
need to decide whether or
not you will be leasing
commercial space and
operating your business
there, or if you will be
working straight out of your
home kitchen. You should
also consultant with a
lawyer to determine which
legal entity and options is
best for you and your
business.
How to Market It
Unlike most other
professionals, cake
decorators rely heavily on
word-of-mouth and on samples
of their work. After all,
there is nothing worse than
eating a beautiful cake that
tastes terrible. And
although serving samples of
your cakes may appear
frivolous, it may actually
be what sets you apart from
the rest. A good review of
your samples will
undoubtedly work to your
advantage in the future.
Include a business card with
contact information and a
catchy name, and you will be
well on your way to becoming
the newest go-to person in
the cake decorating
industry.
You will also want to create
a cake portfolio. Because
professionally decorated
cakes are very visual, the
potential client will need
to see your work. Putting
pictures of your work into a
portfolio will make your
business appear more
professional and well
thought-out, as well as
giving the client options
and ideas to choose from.
You will also want to run
advertisements to get the
word out about your
business. You may want to
run television commercials
locally so that you reach
mass audience in your area.
Also, you may want to hire
someone to distribute flyers
to local grocery stores,
bridal boutiques, children's
stores, and your local malls
-- of course you will need to
get the store owner's
permission before leaving a
stack or your efforts and
money will go down the
drain.
Good luck with your new
business venture and send us
your success story if you
want to our mailing address
and let us know how your
business has prospered.
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