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Starting a Cake Decorating Business

 

 

A cake decorating business marries food and design. Artistic designs are added to cakes to give life to what is otherwise a bland-looking food. The business of cake decorating involves taking the suggestions of a client and bringing them to life for a birthday, wedding, or other event. Knowing which tools and styles to use for each occasion will help a cake decorator to go far. 

 

The Concept

 

 

Are you already good at decorating and making delicious and mouth watering cakes? Then feel free to skip this part and head straight over to legal issues. If you have no experience at decorating cakes you're going to need extensive practice. You can enroll in a cake decorating class to help guide you through the art of decorating cakes. Most often your local craft store may even offer cake decorating classes. You can also buy training guides, magazines and books to help you master your craft.


Since this is the business of cakes and you will be handling food, you will want to look into any legal issues before starting this business. First you will need to decide whether or not you will be leasing commercial space and operating your business there, or if you will be working straight out of your home kitchen. You should also consultant with a lawyer to determine which legal entity and options is best for you and your business.

 
 
 

How to Market It
 

Unlike most other professionals, cake decorators rely heavily on word-of-mouth and on samples of their work. After all, there is nothing worse than eating a beautiful cake that tastes terrible. And although serving samples of your cakes may appear frivolous, it may actually be what sets you apart from the rest. A good review of your samples will undoubtedly work to your advantage in the future. Include a business card with contact information and a catchy name, and you will be well on your way to becoming the newest go-to person in the cake decorating industry.

You will also want to create a cake portfolio. Because professionally decorated cakes are very visual, the potential client will need to see your work. Putting pictures of your work into a portfolio will make your business appear more professional and well thought-out, as well as giving the client options and ideas to choose from. You will also want to run advertisements to get the word out about your business. You may want to run television commercials locally so that you reach mass audience in your area. Also, you may want to hire someone to distribute flyers to local grocery stores, bridal boutiques, children's stores, and your local malls -- of course you will need to get the store owner's permission before leaving a stack or your efforts and money will go down the drain.

Good luck with your new business venture and send us your success story if you want to our mailing address and let us know how your business has prospered.

 
 

 

 

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