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There is something about the art of
calligraphy. It is not simply writing, but
creating pieces of art out of letters. Look
at some of the great historic texts, hand
made by monks in the Middle Ages, these used
extensive calligraphy and the books
themselves resemble works of art, as well as
masterpieces of literature. Many would think
that calligraphy has gone the way of the
telegram, but it has actually turned itself
from the standard way to produce books, to a
way to spice up invitations, contracts,
deeds, agreements, posters, letters and
more.
The Concept
If you have the skills of an artist, and the
mind of a writer, then a calligraphy service
business may be for you. As a calligraphy
artist, you will find extensive employment
turning invitations for weddings and formal
events into works of art. You will be able
to put the names of individuals and
businesses in a decorative way on the
invitations. For the business, it shows
class and distinction when they take the
time to have something designed by a
calligraphy artist. For you, it provides
just another place where your excellent
artist and calligraphy talent will be
displayed for everyone to see.
Startup Costs
Unlike many different types of small
businesses, when you start a calligraphy
service business, your startup costs are
minimal. Essentially, all you need is a pen,
ink and paper. Those are the tools of your
trade and they are how you show people your
talent of calligraphy. You may want to spend
a bit extra on different sized pens, types
of ink and more, so you can expect to pay a
few hundred for your kits and supplies, but
doubtfully anything over $100.
You will also want to take a calligraphy
class at the local school or college. You
can teach yourself but it is best to learn
from someone who has done it for years. You
can also learn through various websites that
will offer to teach you through an online
course. In all, expect to pay a few hundred
for this.
Overall, your startup costs should be no
more than $1,000. You can do the calligraphy
in your own home, the website is only a few
dollars a month and your supplies will only
be a few hundred dollars to purchase.
How to Market It
Calligraphy is a skill that is constantly in
demand. Wedding invitations look great when
there is artistic calligraphy on it, and not
computer generated calligraphy. Also,
businesses will often hire a calligraphy
service business to fill in names on their
awards of achievement (or a variation
thereof). This is because for an employee,
it looks better to have something that is
hand made like that, then just printed off
by the front desk clerk.
Visit companies in your area and advertise
yourself to the management there as they are
the ones who will need your help. You can
advertise in the paper as well, and for
weddings, visit bridal shops and ask if you
can put up your poster and business cards to
gain some extra business.
