Direct Sales Business Channel
Azante Jewelry Business Opportunity
Azante Jewelry
creator Cheri Larson
launched her direct sales
company in 2003 in Green
Bay, Wisconsin. Larson
designs the jewelry pieces
herself, and they are hand
made by artisans at the
Azante home office. The
jewelry is created with
freshwater pearls, Swarovski
Austrian crystals,
semi-precious gems, and Bali
sterling silver. All
products are offered for
sale through Azante
consultants or through the
company's online catalog.
One unique service that the
company offers is single
earring replacement. They
also offer custom sizing for
a small fee.
Starter kits range from $99
- $599 and contain varying
amounts of jewelry samples,
display items, and business
materials. New consultants
receive 50% off of personal
jewelry purchases in the
first month, and they also
have the opportunity to earn
up to $1000 in jewelry
through the Quick Start
program. Consultants keep
30% - 40% of party sales
amounts, depending on
business rank, and send the
rest to Azante. Commission
checks from downline profits
are mailed once a month. The
average party sales volume
is $600, so the consultant
takes home an average of
$180 after each party. There
are regular sales incentives
including jewelry, awards,
and trips.
Direct Sales Business Startup Fees
Start Up Fees: $99 - $599
Your Own Website Offered: Yes
Fees for Website: $24.95 Start up; $7.95 - $9.95 a month
Commission Structure:
30%-40%






