Direct Sales Business Channel
Ella Style Business Opportunity
This Chicago
based company was founded in
1991 by two college friends
who wanted to bring unique
tableware products from
artisans around the world
into American homes. Their
items are sold through
direct sales home parties,
the internet, corporate
sales, and retail boutiques.
The catalog offers plates,
bowls, trays, and other
tableware and entertaining
pieces made of ceramic,
pewter, bamboo, melamine,
wood, and glass. There is
also a line of table linens
from northern France. Other
products come from Mexico,
Italy, Portugal, North
Africa, and Germany. The
founders have personal
relationships with the
artisans and are proud of
the fact that they pay fair
prices for their
merchandise.
Ella Style believes in a
"soft-selling" approach to
direct sales. Sales reps are
encouraged to let the
products sell themselves.
Reps earn up to 20%
commission on personal sales
and up to 17% in bonuses on
team sales. Sales reps are
encouraged to sell to
corporations, real estate
agents, caterers, and other
businesses. Ella style
offers engraving on their
pewter items and gift boxes
for corporate gifts. Both
starter kits contain
everything reps need to get
started in their businesses.
The $275 Standard Sample
Package costs $275 and has
$550 worth of products,
marketing materials, and
display stands. The $150
Modified Sample Package
contains $300 worth of the
same items that are in the
standard package.
Direct Sales Business Startup Fees
Start Up Fees: $150 - $275
Your Own Website Offered: No
Fees for Website: ----
Commission Structure: Up
to 20%