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Mother’s Day,
Valentine’s Day, Easter and Christmas. These four days are enough to keep a
florist business up and going. Four days out of 365 make up the bulk of the
florist business, making it one of the most profitable you can have. Of course,
that is not even taking into consideration anniversaries, get well baskets,
birthdays and weddings.
As a result, when you start a florist business, you are in for a wild ride of
keeping up with floral trends and providing floral arrangements to people for
everything from saying Thank You to saying I’m Sorry. It is not the easiest
business to have, but it can be one of the most profitable for an individual.
The Concept
The concept of a florist business is pretty
straightforward. When someone needs flowers,
for whatever reason, they come to you. As a
result, you need to have a lot of flowers
ready to go and you have to know how to
maintain them. You need to also be online or
in a location that makes it easy for people
to come to you with their flower needs. It
is best to have knowledge of flowers, and
you need to be able to understand how
arrangements go together and how to keep
flowers from dying.
It is not the easiest job to have because
you need to have such a large supply of
flowers, and such a wide knowledge of
flowers, but it can be a very rewarding
business nonetheless. While it is rewarding
financially, it is rewarding in another way,
and that comes in helping people give a gift
that means a lot. When you sell someone
roses that they can give to their wife, or a
tulip for a mother, you are making the world
a brighter and more colorful place. Of
course, spending all day around flowers is a
great way to spend your working hours, no
matter who you are.
Startup Costs
While this is a rewarding job, it is a very
costly one. You will need to have a
storefront, as well as a large supply of
flowers that needs to be constantly updated.
You can expect your costs to be as high as
$50,000 for this startup business as a
result. Unlike many startups, this one is
very expensive and not for everyone. Make
sure you have a large savings before you
attempt to start a florist business.
How to Market It
The best way to market this is by attending
bridal shows for one thing, and getting your
name out to people thinking of planning a
wedding. As well, advertise in the paper as
much as you can. When you advertise in the
paper, especially around major holidays, you
will be able to get a lot of business from
people looking to pick up flowers for that
special someone on the big day. Word of
mouth helps, as does advertisements on the
radio and through billboards. Don’t leave
out the Yellow Pages either, and the use of
posters at shopping malls and supermarkets
should never be discounted.
The Concept
Startup Costs
How to Market It
