Home Business Ideas
Start a Handmade Valentine's Day Greeting Card Business
If you're
pretty creative and have
some artistic abilities, you
may want to use your skills
and start a handmade
Valentine's Day greeting
card business. According to
a spokesperson from
Hallmark, Valentine's Day is
the second largest holiday
for giving greeting cards.
This should give you all the
more reason to start this
business. If you sell
personalized letters or
crafts, you can include
homemade Valentine's Day
greeting cards to your
product line.
The Concept
The concept is pretty
self-explanatory: You will
be making handmade
Valentine's Day greeting
cards. If you wanted, you
can also offer other
greeting cards to your
product line that are NOT
homemade. The choice is
yours. When selling your
greeting cards online you
should offer a wide variety
of Valentine themed cards,
so one greeting card line
could have hearts and the
other line could have
flowers and maybe one with
teddy bears.
When pricing your handmade
greeting cards, you should
keep in mind that you are
selling HANDMADE cards so
you should be able to get
away with charging more
because they are special and
handcrafted.
You don't necessarily need
to be a grand artist to
create handmade Valentine's
Day greeting cards because
you can simply use
embellishments for your
greeting cards. For example,
using a pretty wooden heart
affixed to the front of the
greeting card. You can
purchase a wide variety of
embellishments for your
cards at your local craft
store or online. You can
really get creative when you
think of things to use to
embellish your greeting
cards with; basically, if it
fits the theme and you can
glue it to the greeting card
you might be able to use it!
If you do have some artistic
skills this is a HUGE plus
for you because you can draw
or paint on your greeting
cards AND offer cards with
embellishments.
Startup Costs
Startup costs for this
type of business shouldn't
be too pricey. It all just
depends on how many handmade
greeting cards you'd like to
sell and the cost for the
supplies and the type of
supplies you use. For
example, if you plan to use
vellum with your greeting
cards you can expect your
start up cost to be more.
When starting this business
you will need to decide
which route you will be
taking. Will you sell your
greeting cards online at
your own online storefront,
or will you be going to
brick and mortar gift stores
and offering your line for
sell there?
You can also expect your
start up expenses to go to
purchasing:
Plain card stock
Embellishments
Watercolors, paints and
paintbrushes (If you'll be
using this medium)
Vellum
Stickers
Calligraphy pens
Glue
Ribbons
Envelopes
If you plan on selling your
greeting cards online,
expect to pay for a domain
name, website hosting,
credit card payment
processor fees and costs for
advertising online.
How to Market It
Marketing your
Valentine's Day greeting
card business can be easily
done online by selling your
greeting card sets at your
own online storefront. When
selling your greeting cards,
think about offering other
holiday homemade greeting
cards as well, and not just
Valentine's Day cards. But,
of course, if you just
wanted to run a seasonal
business that would be fine
too. When your online
storefront is set up and
ready to go you'll want to
advertise your business
online at Google AdWords and
as well as Yahoo Search
Marketing. In addition,
you'll also want to look
into setting up your own
eBay storefront as a way to
market your handmade
greeting cards.
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