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eBay Auctions Home Business 

How to Open an eBay Store

 

Owners and operators of countless small businesses and specialty shops have been feeling the sting of big box retailers who rob their customer base with discount pricing and massive inventories. Many of these small businesses have discovered a tool that allows them to expand their market coverage without adding a lot of additional overhead. By setting up an eBay store, the businesses are able to sell to a customer base that literally spans the globe. Not only has the eBay store become a viable part of many small businesses, for some it now represents almost the entirety of their income.
 


Opening an eBay store is different than just signing up for a basic eBay account and putting up your grandmother’s old dishes for auction. While the principle is largely the same, there are a few additional steps that you need to take. In addition to setting up a basic seller’s account, you need verify your identity and integrity before you can open your store. eBay requires that you have a feedback score of at least 20. This score is determined by the rankings that your previous customers have given you based on the level of service that you provided. If you are new to eBay and have no verified seller history, then you’ll need to pay a $5 ID verification fee. This can be avoided if you can demonstrate that you have a PayPal account that is in good standing. As long as you can provide one of the those three things, then you are ready to go!
 


There are four basic steps involved in setting up an eBay store. The first step is to build and customize your store. There are quite a few tools provided by eBay that you can use to make build a brand and make your store stand out. Utilize these tools in a way that makes your store easy to navigate and shop.
 


The second step is to manage your store and your listings. Obviously, this will be an ongoing process, but when you are first getting set up it will be step two. You can’t open your store for business until you have products listed to sell. In this step you will develop your product lists and create categories for them so that your customers have an easier time finding what they are looking for.
 


The third step is to promote your store. Through a series of steps and tools provided by eBay, you can increase the customer traffic in your store. Though you may want to do some additional advertising, eBay provides you with everything from sales incentives to help managing search engine keywords that will point potential customers to your store.
 


The last step is to track your success. Once you’ve nailed down the first three steps and your business wheels are beginning to spin, you can utilize eBay’s tracking tools to analyze your sales trends, overall productivity and traffic patterns. Use this information to hone your business and further increase your profitability.

 

 

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