Become a
Member of Mommy Empire and view our
library of video tutorials, downloadable tutorials, free
guides and more! Best of all it's FREE to become a member.
From time to
time, we all are in the need of a better image. It may be because we are
trying to market a book or CD, or it may be because we own a company and an
unfavorable incident has been reported in the paper concerning you. When this
happens, the only person who can come in to improve an image is an image
consultant. In our world of mobile video and constant scrutiny, the role of the
image consultant is becoming ever more popular, and important. Image consultants
are highly sought after, and they make a good amount of money to make sure
someone looks good. They are brought in to make people more likable by the
public, and it is their job to turn what some view as an ogre, into the next
Prince Charming.
The Concept
While we often see an image consultant as
someone who improves the image of a
celebrity, they can do much more. In fact,
they will assess and evaluate a client’s
appearance and determine what will work best
for them to improve, both personally and
professionally.
This can extend to telling them how they
should dress, what they should do at the
dinner table, and even what kinds of
conversations they should engage into with
others. To work this kind of job, you need
to have a desire to help others and offer
them the best overall appearance advice,
while looking at their lifestyle and the
image they are attempting to get others to
notice. You also need to be able to teach
them how they should look, the diet they
should have and the exercise regime they
should get into. There is certifications you
can get to be an image consultant, and
having a background in fashion or beauty
will also help a lot. As an image
consultant, it is your job to make your
client look and act their best. It is not
always an easy job, but when successful, it
is a highly rewarding one.
Startup Costs
Startup costs for this are quite small. All
you need is your own knowledge about
projecting the right image, and you are
ready to go. That being said, it does help
to study a bit about fashion, fitness and
beauty so that you can give qualified advice
to your clients. Think about some courses or
books to learn the ins and outs of your
industry. If you do this, expect costs to be
between $500 and $3,000.
How to Market It
You want to market this to people who need
to project a certain image. Approaching
individuals who are leaders in business is a
good step in the right direction. You should
also put out high-quality information
booklets to send to agencies and companies
in an effort to drum up business from your
services. You can advertise in the paper,
but the people you are looking to market to
do not always read the paper. Try and focus
on the entertainment, political and business
world with your marketing.
The Concept
Startup Costs
How to Market It
