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All right, lets be honest. There are not
that many people out there who decide that
they are going to create a business that is
focused around big cushions of air that
people can jump on. That being said,
just because there are not a lot of people
who want to start an inflatable jump rental
business, that does not mean that people do
not want inflatable jumps. In fact,
inflatable jumps are incredibly popular.
They are always seen at birthday parties,
events in the park, fundraisers and more.
The Concept
Inflatable jumps are a lot of fun and even
adults enjoy bouncing in them, although it
is not recommended. They are used in
fundraising events, community events,
birthdays and even for special days at
schools. As a result, when you think about
it, you can end up having your inflatable
jumps rented out on a regular basis
throughout the year. This is truly a job
that is an untapped resource. It is the type
of job that no one really thinks about until
the time comes that they need an inflatable
castle.
It is a specialized job, and you need to
know there is market for it when you start
it. Doing the right market research, finding
out how many community events there are in
your area, and how often you believe your
inflatable jumps will be rented can mean the
difference between profit and loss.
Startup Costs
Obviously, the biggest start up costs are
the jumps themselves. You do not want to
have only one kind of inflatable jump at
your disposal. There may be inflatable
moonwalks, inflatable castles, and other
inflatable designs. Try and have about ten
different kinds if you can. Taking that into
consideration, you should expect to pay
between $5,000 and $10,000 for everything.
Thankfully, you only have to pay that once
and with the exception of repairs, the costs
will be minimal afterwards. The main
resource your jumps will need is air, and
air is free, so use as much as you like. You
may also want to invest in some insurance
for your inflatable jumps. You do not want
someone getting hurt on them, and then suing
you because of it. Protect yourself and your
business. All in all, expect to pay under
$10,000 for this business, which by many
standards of small business startups, is not
that much at all.
How to Market It
You want to market this to everyone.
Approach schools and let them know that when
they need inflatable castles, they can call
you. Contact the city government and let
them know that when they need inflatable
jumps for community events, you will be
there for them.
Don’t bother advertising in the paper, your
business is far too specialized for that.
You should put yourself in the Yellow Pages,
and whenever there is a fundraiser, try and
waive the costs on your inflatable bounce.
This will get you some great credibility in
the community and make you a popular person
to contract when events happen. However,
create some strict guidelines for your
sponsorships, you have to make money here.
The Concept
Startup Costs
How to Market It
