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Start a Landscaping Service Business
People love to
have the best lawn on the
block, but they often lack
the time to do make the lawn
a spectacular piece of
landscaping. This is where
you come in with your
landscape service. As part
of your service, you will
maintain and care for the
lawns of your clients. This
process will keep you busy
through the spring, summer
and fall, and you will find
that it is also highly
profitable. People are
willing to spend a lot of
money on their lawns in an
effort to look the best on
the block.
The Concept
When someone wants their
lawn mowed, with nutrients
mixed in, as well as raked
and aerated, they will call
you. It will be your job to
not only make their lawn
look great, but also
landscape the lawn to make
it stand out. This may
involve putting in a Koi
pond, a flower garden, a
rock pathway and more. This
means you need to have a
good background in lawn
care, gardening and
landscaping. Nothing can
hurt your business more than
a lawn that is poorly
maintained.
Think of the lawns and
properties as the canvas for
which you create your
masterpiece. People will be
able to see the great lawn
you create and they will ask
the property owner about it,
and that will lead them to
you.
This is a great job for
people who enjoy working
outdoors and with their
hands. You get to enjoy the
sun, when it doesn't rain,
and you get good exercise
while you work. For many,
this is a reward unto
itself.
Startup Costs
The costs for this are
quite high. Not only do you
have to get the experience
you need in landscaping,
usually through a course
that will run over $1,000,
but you also need to buy all
the equipment you will need
for your business, including
aerators, lawnmowers, and a
truck. As a result, the cost
to start up this business on
equipment alone is $5,000 to
$30,000. However, if you get
enough clients in one year,
you will be able to repay
all those costs and start
your next year at a complete
balance.
How to Market It
Marketing this is easy.
Put an ad in the paper for
your business, advertising
the landscaping and yard
care that you do. As well,
put yourself in the phone
book and don't be afraid to
spend a little bit of money
advertising on the radio.
You should also put flowers
up in neighborhoods, coffee
shops and supermarkets.
Wherever there are people
with lawns, that is where
you should advertise. Don't
be afraid to make a bunch of
brochures and put them in
doors and mailboxes as well.
Advertising your business in
this case is key to your
survival, and you need to go
all out. Competition is
fierce and people will be
trying to out maneuver you,
so be on top of your
marketing. Word of mouth, as
always, will help you get a
lot of clients as well, so
do a good job every single
time.
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