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People love to
have the best lawn on the block, but they often lack the time to do make the
lawn a spectacular piece of landscaping. This is where you come in with your
landscape service. As part of your service, you will maintain and care for the
lawns of your clients. This process will keep you busy through the spring,
summer and fall, and you will find that it is also highly profitable. People are
willing to spend a lot of money on their lawns in an effort to look the best on
the block.
The Concept
When someone wants their lawn mowed, with
nutrients mixed in, as well as raked and
aerated, they will call you. It will be your
job to not only make their lawn look great,
but also landscape the lawn to make it stand
out. This may involve putting in a Koi pond,
a flower garden, a rock pathway and more.
This means you need to have a good
background in lawn care, gardening and
landscaping. Nothing can hurt your business
more than a lawn that is poorly maintained.
Think of the lawns and properties as the
canvas for which you create your
masterpiece. People will be able to see the
great lawn you create and they will ask the
property owner about it, and that will lead
them to you.
This is a great job for people who enjoy
working outdoors and with their hands. You
get to enjoy the sun, when it doesn’t rain,
and you get good exercise while you work.
For many, this is a reward unto itself.
Startup Costs
The costs for this are quite high. Not only
do you have to get the experience you need
in landscaping, usually through a course
that will run over $1,000, but you also need
to buy all the equipment you will need for
your business, including aerators,
lawnmowers, and a truck. As a result, the
cost to start up this business on equipment
alone is $5,000 to $30,000. However, if you
get enough clients in one year, you will be
able to repay all those costs and start your
next year at a complete balance.
How to Market It
Marketing this is easy. Put an ad in the
paper for your business, advertising the
landscaping and yard care that you do. As
well, put yourself in the phone book and
don’t be afraid to spend a little bit of
money advertising on the radio. You should
also put flowers up in neighborhoods, coffee
shops and supermarkets. Wherever there are
people with lawns, that is where you should
advertise. Don’t be afraid to make a bunch
of brochures and put them in doors and
mailboxes as well. Advertising your business
in this case is key to your survival, and
you need to go all out. Competition is
fierce and people will be trying to out
maneuver you, so be on top of your
marketing. Word of mouth, as always, will
help you get a lot of clients as well, so do
a good job every single time.
The Concept
Startup Costs
How to Market It
