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People don’t
always eat healthy, and the current obesity epidemic hitting the United States
right now is proof of that. This is not to say that people do not want to
eat healthy, but it is simply that they do not know how to eat healthy. As a
nutritionist, it will be your job to work with your clients and help them learn
how to eat healthy by eating nutritious meals, instead of the usual junk food
that they may love to eat. This is a very important, and fast growing business
sector currently, as more and more people try and live healthy lifestyles.
For you, it is a
career that is helping people and giving them the ability to change the way they
live and live longer, healthier lives. It is not often where you get to save
people with your business, but this is one of those.
The Concept
Being a nutritionist is not just about
helping people eat better, it is about being
a psychologist and understanding why someone
may want to eat something they shouldn’t,
instead of something that they should. This
career is a highly rewarding one, because
people are going to come to you when they
want to change their lives. They want to be
thinner, healthier and fitter, and they want
you to help them get to that point. You can
then have a huge impact on their lives by
showing them the best ways to live their
lives, nutritionally speaking.
Startup Costs
Startup costs to this are small when you
think that you will be going to other
people’s homes, that it can be run out of
your office, and beyond some nutritional
information booklets, you won’t need to buy
any equipment.
Where costs for this do come in is the
schooling. To become a nutritionist, you
need to have some certifications so that
people know that you are a professional, and
that you are legitimate.
This schooling can range from a $20,000 to
$40,000 college degree in nutrition, to
taking some courses, even online, to get a
certification for $1,000 to $5,000.
If you want people to contact you, then make
sure you have enough credentials behind you
that they will be able to trust you easier.
How to Market It
Marketing this can be done in a variety of
methods. You can advertise in the paper,
where you should be able to get quite a few
clients. You can also advertise with flyers,
posters and brochures up at supermarkets,
drug stores and doctor offices. Make sure
that they have no problem with your posters
before you do this. Word of mouth will also
help your business as your satisfied, and
healthy clients tell others of how they
became so fit.
The Concept
Startup Costs
How to Market It
