Become a
Member of Mommy Empire and view our
library of video tutorials, downloadable tutorials, free
guides and more! Best of all it's FREE to become a member.
At some point
or another, a company is going to need a press release written. The problem
is, that while the company may be full of business men, it is not full of
writers, and a poor press release looks badly on the company. Therefore, there
is a definite need for individuals who can write press releases for companies,
organizations and individuals. Perhaps it is a new product line being launched,
or perhaps it is a community event being planned, but no matter what it is, it
is up to you to write it.
The Concept
Press releases are used to alert the news
media, and public in general, about
something new from the company, events in
the area or even a new book released by a
local author.
They are used to generate interest in the
public through the announcements in the
press release. A good example is a company
that issues a press release to announce they
have bought up a company that will allow
them to produce their product in an even
more efficient fashion.
Press releases are also used by companies to
announce financial results to let the public
know the strength, or weakness, of the
company. Your job will be to take the
information that the company provides you,
and turn it into an interesting press
release that will have people interested in
what the company is talking about.
To do this, you need to have the ability to
assimilate information, on topics you may
have little understanding of, as well as a
bit of marketing sense so you can tell
people why they should care about the press
release. For those who write, it is an
excellent job that can be done from home.
Startup Costs
If you have a computer and a word processor
on that computer, then you have everything
you need to write press releases. Naturally,
with any job, it is important that you have
some background in writing press releases,
so think about paying for some classes at
the local college, or learn through an
online source. If you can, take some time to
work for a newspaper to learn what editors
are looking for with press releases. None of
these are required to write press releases,
but if you know what you are doing, it will
help companies come to you for press
releases, without worrying that you may not
have the experience to measure up.
How to Market It
Marketing this is best done through contact
with the companies. You will want to contact
their marketing department directly and
speak with who ever is in charge of press
releases. Make sure you have examples of
press releases you have written so that you
can back up your claims of writing press
releases with actual releases that have been
published. As with anything with writing,
having the credentials will help you get the
job. Word of mouth will help and if you can
get testimonials from clients, that should
help you get more clients. It may be a slow
process, but it will work out well in the
long run.
The Concept
Startup Costs
How to Market It
