Become a
Member of Mommy Empire and view our
library of video tutorials, downloadable tutorials, free
guides and more! Best of all it's FREE to become a member.
Promoting your home business can be a lot
of work! We have compiled a list of
ideal ways to promote and advertise your
home-based business. Please also make note
that some ideas may be very expensive. Take
into great consideration your budget and
what type of home business you have.
- Local Newspaper
If your budget allows, you can promote your home-based business through your
local newspaper. This is ideal for anyone that runs a business from home. If
your business is solely online then it might not be ideal to advertise from the
newspaper. Also, think of creative ways to get your ad noticed. Opt to have a
graphic in your newspaper ad instead of just plain old boring text.
- Phone Books
Again, if you run a home-based business (Not strictly an online business) this
would also be an ideal way for potential customers to find you easily. Imagine
you own a cleaning business - someone could easily search the phone book to
locate a cleaning business in their area and come across YOUR business.
- Magazines
You can place an advertisement in a magazine that has something to do with your
target market. So say that you sell wholesale wedding bands or wedding veils
online, a great way to get more exposure is placing an advertisement in a
wedding magazine, or woman's magazine. But be creative there are lots of
different magazines out there where your target market may be. You just have to
look.
- eBay
Placing a listing on
eBay. Lots of people visit
eBay daily! These people may be
looking for your much needed services. Read more here about selling on eBay.
- Flyers
If you do intend to pass out flyers for your home-based business, we suggest
that you make them look neat and eye-catching. We also suggest you DON'T put
them on car windows. Just think of them time you went shopping and received one
of those pesky flyers pasted on your windshield. Most likely your hard work will
go right into the garbage. So instead, try asking local merchants in your area
if they would allow you to leave a stack of your flyers on their counter for
others to see. Some local businesses may say no, but try offering a discount
deal on your products or service to them. Another general rule of thumb is to
stick with stores you think that your target market would be.
- Press Releases
This can be great exposure for your small home-based business or online
business.
- Radio Advertising
This can be a very costly means of promoting your small business, but can give
you great exposure. It also depends on what type of home business you have. This
can be good way to get the word out for a small cleaning business, for example.
Advertising on the radio probably won't be that great for someone that sells
personalized baby blankets, or something along those lines.
- Direct Mail Advertising
If your budget permits, or if you really want mass exposure for your business,
then direct mail advertising is the way to go. This is great because now you can
send potential customers brochures, color catalogs, coupons, and letters.
Postcards
You can collect your online (or) offline customers home mailing address and
send them a business postcard filled with site updates, or inform them of a
new product line being released.
This also a great way to bring potential customers to your online business
instantly. The links can lead to your main online store, leads page, or to any
website. This method is also great for promoting affiliate products.
Learn more
about pay-per-click advertising here.
