Work at Home Moms

Promoting your home business can be a lot of work! We have compiled a list of ideal ways to promote and advertise your home-based business. Please also make note that some ideas may be very expensive. Take into great consideration your budget and what type of home business you have. 

 

Local Newspaper

If your budget allows, you can promote your home-based business through your local newspaper. This is ideal for anyone that runs a business from home. If your business is solely online then it might not be ideal to advertise from the newspaper. Also, think of creative ways to get your ad noticed. Opt to have a graphic in your newspaper ad instead of plain old boring text.


 

Phone Book

Again, if you run a home-based business (not strictly an online business) this would also be an ideal way for potential customers to find you easily. Imagine you own a cleaning business, someone could easily search the phone book to locate a cleaning business in their area and come across YOUR business.

 

Magazines
 

You can place an advertisement in a magazine that has something to do with your target market. Say that you sell wholesale wedding bands or wedding veils online, a great way to get more exposure is placing an advertisement in a wedding magazine, or woman's magazine. Be creative! There are lots of different magazines out there where your target market may be. You just have to look.

 

 

eBay

Placing a listing on eBay. Lots of people visit eBay daily! These people may be looking for your much needed services. Read more about selling on eBay and starting an eBay home business.

 

Flyers

If you do intend to pass out flyers for your home-based business, we suggest that you make them look neat, and eye-catching. We also suggest you DON'T put them on car windows. Just think of them time you went shopping and received one of those pesky flyers pasted on your windshield. Most likely your hard work will go right into the garbage. So instead, try asking local merchants in your area if they would allow you to leave a stack of your flyers on their counter for others to see. Some local businesses may say no, but try offering a discount deal on your products or service to them. Another general rule of thumb is to stick with stores you think that your target market would be.

 

Press Releases

 

This can be great exposure for your small home-based business or online business.


 

Radio Advertising

This can be a very costly means of promoting your small business, but can give you great exposure. It also depends on what type of home business you have. For example, this can be good way to get the word out for a small cleaning business. However, advertising on the radio probably won't be that great for someone that sells personalized baby blankets or something along those lines.


 

Direct Mail Advertising

If your budget permits and you really want mass exposure for your business, then direct mail advertising is the way to go. This is great because now you can send potential customers brochures, color catalogs, coupons, and letters.


 

 

Postcards

You can collect your online (or off ) customer's home mailing address and send them a business postcard filled with site updates or inform them of a new product line being released.




 

Submitting Articles Online

Writing articles and submitting them to various article directories online can give your online business more exposure. Read more on article marketing.

 

Pay-Per-Click Advertising
 

This also a great way to bring potential customers to your online business instantly. The links can lead to your main online store, leads page, or to any website. This method is also great for promoting affiliate products. Learn more about pay-per-click advertising.

Non-Reciprocal Link Directories

If you own a small business online, then submitting your website to non-reciprocal link directories can be a great benefit to your site. It can definitely help you in your link building campaign. Read more about using non-reciprocal link directories.