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There
is a common misconception through the baby world that babies are unable to
understand language. However, this is far from the truth. In fact, while
babies have not mastered the verbal language, they have in fact learned the
universal language of body language. As a result, one of the newest and hottest
trends in small business is creating a baby sign language business.
The Concept
This type of business has several benefits
to it. First, most parents do not know how
to sign, and to speak to their baby they
need to learn. As well, babies are
constantly being born, so as long as there
is a market for parents wanting to speak to
their children, through sign language, there
will be a market for your business.
Studies have found that babies as young as
six months can begin to tell their parents
that they want something to drink, or that
they need to be changed, simply through sign
language.
Babies understand speech at six months of
age, and all you are doing with sign
language is helping bridge the gap so that
the baby can communicate with their parent.
Babies have an astonishing ability to
accumulate new knowledge as their brain
grows exponentially, so why not help parents
speak to their children before they ever
learn to verbally speak?
Startup Costs
The beautiful part about staring a baby sign
language business is that you can actually
save hugely on costs. If you already know
sign language, you are 90 percent of the way
there. Otherwise, you will have to take a
course on sign language, and depending where
you are, it could run a few hundred dollars.
The only other cost you need to worry about
when you startup a baby sign language
business, is advertising.
If you live in a small urban center, the ads
in the paper may run a few hundred to a few
thousand dollars. Other than that,
advertising through posters and word of
mouth is a very cheap way to get your
company’s name out.
How to Market It
With a baby sign language business, the
marketing is nearly done for you. When you
tell parents they can speak to their child
at only six months of age, using sign
language, most are going to jump at the
chance.
Therefore, it is important that when you
decide to start a baby sign language
business that you market the fact parents
can speak to their children. Posters and ads
that state “Got a New Born? Want to know
what they say? Call….” are great ways to
market your business. It is such an
innovative market that the sheer fact you
are teaching parents to sign to their
babies, is enough to market the business
itself.
Try and visit places where moms and their
babies will be, including parks,
supermarkets and churches. Put some posters
up at Lamaze classes as well, so you can
have the next crop of baby signers already
signed up to teach. You can also hold group
classes on how to sign to your baby. This
will keep your costs down, while using the
size of the group to bring in large revenue,
and create a great deal of word of mouth.
There
is a common misconception through the baby world that babies are unable to
understand language. However, this is far from the truth. In fact, while
babies have not mastered the verbal language, they have in fact learned the
universal language of body language. As a result, one of the newest and hottest
trends in small business is creating a baby sign language business.
The Concept
Startup Costs
How to Market It
