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Start a Menu Planner Business
Menu Planner Business
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People need to eat, several times a day,
but they do not always know what they should
eat. This is where menu planner services
come in. A menu planner service is a
small business that helps people figure out
what they should eat to stay healthy, to
stay within their budget, or to help impress
their friends at a dinner party. Hard as it
is to believe, many people do not realize
that certain foods should not be served
together, and many will try and
overcompensate with complicated dishes for
the sake of impressing someone, only for the
dinner to fall flat.
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 The Concept
As the owner of a menu planner service, it
is your job to keep people from eating
things they shouldn’t. They will come to you
with a diet they want, and you will show
them ways to stick to that diet, without
having to eat bland foods that no one will
enjoy. While you help them plan their menu,
will be broadening their culinary tastes and
help them go beyond the typical steak and
potatoes that so many people rely on.
For men, having a menu planner service
telling them what foods to make is worth its
weight in gold, especially when they are
trying to impress their significant other.
With the menu planner service, you can help
individuals plan their Christmas, Easter,
Halloween, Valentine’s Day and more.
 Startup Costs
Startup costs for this are minimal. If you
have training as a chef, then you are going
to be just fine in getting your menu
planning service off the ground. Primarily,
your biggest cost is going to be the website
your company operates out of. Of course, if
you decide to host your own menu planning
show on your own website, it may cost more
in terms of extra bandwidth, cooking
supplies and more, but at first you will
only be concentrating on the website.
After you have bought the website, your next
big cost comes in designing it. You can
design it yourself if you have experience
but it is best to leave this to a
professional. Expect to pay $1,000 to $5,000
for a top quality website. In most types of
service businesses, you can get away with
just a normal website, but menu planner
service companies are based out of their
website, and it is important it is a cut
above the rest.
 How to Market It
Marketing this is easy. Apart from sending
out form letter e-mails to people, posting
blog comments on cooking blogs and using
Search Engine Optimization marketing
techniques, there is little else to do. You
can also put up posters and flyers at
supermarkets, outside of restaurants and in
your local paper. If they have a Dining
Section, then all the better to help you
market your business to people who want to
know what to cook, but don’t know about all
the amazing varieties currently available to
them. You can also sponsor the food at
various community events to help more people
find out about your unique company.
Additional Marketing Methods:
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Advertising via pay-per-click on all the major online advertising
networks, like Google Adwords.
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Word of mouth
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Search
Engine Optimizing (SEO), which will take you months and effort. It’s best not to
rely on this method only
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Advertising on
like sites
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Advertise in
online newsletters to alike sites or sites where your target customer may be
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