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A few years ago, a little website called
YouTube debuted. Afterwards, the entire
focus of the internet changed and the age of
Web 2.0 had begun. These days, we take
online videos for granted, but only a few
short years ago they nearly didn’t exist.
However, due to advances in internet
high-speed bandwidths, we are able to view
videos at rates faster than ever before. As
a result, one of the fastest growing
businesses on the internet these days is an
online video production business.
The Concept
When you decide to start an online video
production business, you are most likely
going to be focusing your work on companies
that want to market themselves to the world.
The age of Web 2.0 has allowed many
companies to think of new ways to market
themselves on the internet, and this is
where you come in. It is your job to make
the video, or online commercial, that will
market the company in the way they want to
be seen. As well, you will have to edit the
video, make it look streamline and put it on
all the major video sharing websites found
on the internet.
Obviously, this business requires someone to
be able to master three distinct fields all
at once to be successful. You will have to
know how to market companies, know how to
produce high-quality commercials and be a
whiz on the computer.
It is not a job for those who are not
techno-savvy, so beware. However, for those
that do fit into this kind of job, it is a
business that will pay out big time. Right
now, an online video production business is
one of the most successful types of online
businesses available.
Startup Costs
If you want to be successful at producing
online videos for business clients, then you
are going to not only need some high-quality
digital gear, you are going to need some
top-notch computer equipment.
For the video equipment, you will need a top
of the line digital camcorder, as well as
everything needed to make sure the voices of
those in the online video are clear. Expect
to pay between $10,000 and $20,000 for
proper equipment.
In terms of computer equipment, it is highly
recommended that you buy a MAC computer.
They are simply, hands down, the best
computer for producing and making online
videos for businesses. With all the software
and computer hardware you will need, tack on
another $10,000 for this. The startup costs
are expensive, but the business is a highly
profitable one.
How to Market It
If you are going to have an online video
production business, then you are going to
need a good website to show off your
expertise. On top of that, make sure you
advertise on video websites like YouTube and
Daily Motion. Don’t be afraid to pay for
some banner ads around the internet on key
websites either.
Go into large companies and talk to the
management personal and marketing
individuals. You may be able to pitch your
company to them and they may accept. The
great thing about your new business is that
most people do not even realize they can
advertise that way, so you are going to blow
them away with the concept.
The Concept
Startup Costs
How to Market It
